Category: Paid Marketing- Lead generation
Client: RevenYOU
The Challenge: RevenYOU created a platform “Tower” for algorithm makers they had lack of strategy, traffic, and online leads – https://www.revenyou.io/en/developer/signup
Solution:
Developed the inbound marketing strategy
Implementation of the campaigns:
A) Launched 60 days organic campaign (Informing, Educating and attracting developers)
B) Organised attractive competition known as RevenYOU league – https://www.facebook.com/revenyounl/photos/a.595481440811138/605020326523916/?type=3&theater
C) Re launched the new competition and named as RevenYOU Hackathon for attracting the developers (Prize money worth 10000€ and 12 months subscription of Github)
D) Referral program campaign
Added the transaction emails (Automation) for the landing page- https://web.revenyou.io/
Campaign Optimisation, A/B testing and brand lift call
Results: Within three weeks achieved 300% spike in signups. Garnered 6810 leads at a cost of 0.55€
