Category: Search Engine Optimisation & Social Media Marketing
Thank you for reading this post, don't forget to subscribe!Client: Viacom18, Shopper Stop, VLCC, ABFL
The Challenge: To increase the traffic with the limited creative and content resources provided by the client
Solution:
Prioritize keywords with the highest search volume. Used Moz, Google trends and google keyword planner to discover high-value keywords with a minimum of 15,000 monthly searches.
Optimize the website improvised meta tags and existing content to improve SEO performance
Experimented different ad formats and took the leverage of DPA ads
Used Custom Audiences for more accurate retargeting.
A/B testing
Results: An average of 30% increase in Organic traffic and pixel traffic
