Category: Marketing Automation – Salesforce – Zendesk – Marketo – Eloqua
Client: RevenYOU, Bureau Stroopwafel, Bootzeil
The Challenge: To utilise the efficiency of marketing automation, without losing the unique messaging for different products, product groups, and campaigns.
Set up a clear objective by organising the departments, scalability/usage of the tool and goals
Opted Salesforce for RevenYOU, Marketo for Bootzeil and Eloqua for Bureau Stroopwafel as the automation tools on the basis of Ease of use and Scalability
Designed the buyers journey and added sequence of automated emails to each stage.
Created an email campaign for new users As soon as someone entered into our email system, a series of emails were sent out to identify what exactly they are looking for this would then determine which sequence they’d be moved into.
Results: By moving from a generic newsletter to personalised marketing automation tool we nurtured and delivered 12% more leads to the sales team in three weeks