How Bootzeil Increased conversion rate by 7% with Google Shopping Ads

Category: Search Engine Marketing & Google Adwords

Client: Bootzeil

The Challenge: Attain greater control and insight into sales for the e-commerce website and Attract more business during off season

Solution:

Optimised the lighspeed  feed and managed to link it with google merchant after sorting the prize issue.

Upgraded Product Listing Ad (PLA) campaigns to Shopping campaigns

Segmented the product groups by brand, sub-brand and items

Optimised the campaign with negative keywords

Optimised bids with impression share and benchmark data

Results: Increased ROI and Conversion rate by 7% at a average CPC of 0.13€