Category: Search Engine Marketing & Google Adwords
The Challenge: Attain greater control and insight into sales for the e-commerce website and Attract more business during off season
Optimised the lighspeed feed and managed to link it with google merchant after sorting the prize issue.
Upgraded Product Listing Ad (PLA) campaigns to Shopping campaigns
Segmented the product groups by brand, sub-brand and items
Optimised the campaign with negative keywords
Optimised bids with impression share and benchmark data
Results: Increased ROI and Conversion rate by 7% at a average CPC of 0.13€