Salesforce Marketing Cloud Journey Builder is an all-in-one automation tool which helps up reach our customers at the right time with the right communication. It gives us a chance to build complex digital journeys, create content, do testing, and helps us analyze, optimize, evaluate our results at one place.
It is an application in Marketing Cloud that allows you to customize, optimize and automate campaigns in a simple way. It is not a stand-alone application, but comes to live together with, for example, Email Studio and Automation Studio.
Benefits of Journey Builder
- Journey Builder enables you to build Customer Journeys which are a model of your communication campaigns, including email sends and scenarios involving the behavior of your customer.
- Journeys can be pre-planned and automated based on various conditions.
- Allows you to automate multi-step Marketing Communication.
- Treat each customer as a unique individual.
- Measure a campaign’s effectiveness and performance through goal setting.
- Easy-to-use interface.
- No technical expertise needed to build a journey in the canvas simple drag and drop.